In an sector centered on exclusives and constrained editions, adidas took the possibility to indicate how their new flagship keep strategy is for everyone. They pre-introduced a Swedish retailer opening in a very 360° interactive video clip – therefore proving that adidas may be the go-to vacation spot for all Innovative trailblazers, wherever they could Are living. The end result? A entire world wide viewers attended the virtual flagship retail outlet.
This public recognition campaign was introduced to lifetime by earned media as well as a coalition of actors from company and civil Modern society. The result was a 65% increase in Swedes’ attitudes to sharing the wheel.
Preserving the rainforest is vital to our long term, but younger Norwegians are not quickly engaged on one thing so far away. We built it relevant by offering them the chance to avoid wasting anything they love; tropical household songs.
To manifest Svenska Spel’s part as a company citizen, and to create much more that means into their sponsorship, we established Sports activities Swedish for Immgrants – a protracted-term initiative educating Swedish to freshly-arrivals, utilizing the language of sports activities.
We were being questioned to market rugby during the calendar year of its 90th anniversary. In place of developing a pricey media campaign we invited well known Baa-Baas to problem Czech workforce. And so they arrived!
On account of the necessity of these issues and McDonald’s vital stand, the marketing campaign Serving Our Place succeeded in adopting a clear stance in The talk regarding how to resolve Sweden's social challenges.
Especially youthful generations choose – even need – socially mindful manufacturers prior to donating their focus, time and loyalty to them.
At IHG We have now an ‘constantly -on’ concerns and disaster conversation help team wherever we transcend the role of communications to support our hazard and operations click here teams and reassure and assist visitors and colleagues in the course of a turbulent time in Europe, including more lately assaults in Manchester and London Bridge as well as the Grenfell tower tragedy, where our accommodations offered refuge to Individuals impacted.
To showcase the airport’s giving in retail and foods & beverage, Stockholm Arlanda Airport joined forces with HomeAway, planet leader in getaway rentals.
Bol.com brought 8 globe-renowned authors to lifestyle for an unachievable signing session on the Antwerp Reserve Honest. With the assistance of technologies, bol.com available guests a the moment in a life time expertise by supplying them an opportunity to get an autograph that would normally be unachievable to have.
Over the mid-year split of The Going for walks Lifeless, FOX faced the problem of retaining substantial levels of fan engagement. The technique: center on developing impressive written content by reimagining the show in numerous genres to excite our Fb enthusiasts.
Private buyers can scarcely differentiate involving the different parcel company companies. With our marketing campaign, we captivated focus to our supply and set ourselves other than the Competitiveness.
The greatest communications campaigns or initiatives reflecting the expanding worth of sports & Life style will probably be recognised in this EEA class.
Bol.com brought 8 planet-renowned authors to lifestyle for an unachievable signing session on the Antwerp Book Reasonable. With the assistance of know-how, bol.com offered people a as soon as within a lifetime practical experience by giving them a chance to get an autograph that may or else be impossible to get.